Behind The Brand

Hey girl, hey… My name is Jori Edwards and I am the owner of JModish Couture LLC. Millennial fashion influencer| wife| mom| creative. I strive for excellence in everything I do and desire for self care to be top priority on every ladies list.

JModish was designed to be a safe place for women to come and discover their love and passion for themselves again through clothing. In our collections we strive to provide two major components; freedom and confidence. Freedom is where your power resides. It’s in your tone, your demeanor your BOLD, SAVAGE, RADIANT presence that makes the confidence you want to embody your own. It’s something you possess, breath, and feel within yourself. The accents of your being and existence is called Fashion! 

Fashion speaks to a perspective and gives you a momentary shift of identity; you dress like the boss, you think and feel like the boss. Here our collections will not only inspire and empower, we will have you unapologetically thinking and feeling your true self.